e-Market Benefit - Findings from Chinese Main Websites Case Studies
نویسنده
چکیده
e-Market is on the agenda both in research and in practice and there is a rather broad research field. This paper examines current case studies in order to seek the e-Market benefit and some directions for future research. All data collection in this paper comes from the websites of Alibaba.com and Taobao.com, 2004-2006. The case studies provide an insight on the benefit businesses can gain from e-Market which not only improve business’ survival environment but also enhance business’ competitive advantage.
منابع مشابه
Chinese Preferences of Hotel Websites: the Differences among Different Regions
The fast technology and economic growth in China has attracted global attention in its tourism development. This study makes an effort on investigating China’s online tourism market and the Chinese online travelers’ perceptions of hotel websites. The findings are expected to better understand Chinese customers’ online preference and identified the differences among online travelers from differe...
متن کاملA Brief Analysis into E-commence Website Mode of the Domestic Luxury
With the current prosperity of the luxury market, this paper focuses on e-commence market situation of China’s luxury, disintegrates all the parts during the process of the luxury’s e-commence online shopping, analyzes the three targets and three links of the current e-commence websites at the material level and finds out its appearing relevant problems. This paper also delves deeper and puts f...
متن کاملWebsite Development and Evaluation in the Chinese Tourism Industry
— The web-based technologies have become a strategic necessity for tourism organizations. Through switching to online services, tourism organizations are achieving better positions in the digital-based competitive market. The Chinese tourism industry is investing in the development of a ‘Golden Tourism Project’ which includes tourism E-commerce website development and evaluation as one of main ...
متن کاملInternationalization and Localization of Websites: Navigation in English Language and Chinese Language Sites
Guidelines exist for the internationalization and localization of websites, but these do not mention possible changes in the layout of navigational elements on websites. Two studies were conducted to investigate the importance of navigational layout for Chinese and English language speakers. In the first study it was found that major Chinese and North American/European companies did not signifi...
متن کاملEmpirical Analysis on Price Level changes and Price Adjustment Policy Selection:Evidence from B2C E-commerce Market
The price war is the main market competition way for Chinese e-commerce retailers. Based on the price data from JD, Amazon and Dangdang, the paper conducted an empirical research on the price competition in B2C e-commerce market in China in terms of the average price level, minimum price level, price differential level and price variation. The research results show that the average price levels...
متن کامل